Buyers arrived ready.

On Saturday, in a mere two hours, 10 homes at the new Braemore Park Subdivision were sold out, representing the first wave of 28 Southern Living Custom Built homes to come.

体育在线365No advertising. No splashy email blasts. No traditional forms of getting buyers to bite. Buyers only knew of the private sale if they pre-registered on . Buyers were chosen in the order they registered. It's the latest example of how homes in desirable neighborhoods are gobbled up due to Tallahassee's low inventory of new houses.

Polly Beck wasn't so sure about Braemore at first. Once she arrived, she was thankful to be one of the 136 residents who pre-registered.

体育在线365"We really got won over by the quality of the homes,” said Beck, adding she and her husband want to downsize from their 4,100-square-foot house in Pilckem Ridge off Centerville and Betton roads. "We were really impressed with the concept once we saw it."

体育在线365New homeowners will begin moving in next month.

For months, curious commuters wondered about the residential development next door to the Tallahassee Nursery on Thomasville Road.

Real estate broker and developer Jason Naumann said all of the homes will wrap around a lush linear park — the heartbeat of the 8.5-acre neighborhood.

体育在线365A garden house will sit at the end of the park. Here neighbors can play a hand of Bridge or poker, gab over a game on television or sink their fingers into rich soil from the community garden.

A gas fire pit will provide warmth and a gathering place during jacket weather in the fall. On the opposite end of the park, pups can roam, jump and roll around on the grass in the dog park.

Everything about the neighborhood's concept centers around a community.

“It’s the right product and the right location and the right price," said Naumann, owner of the Naumann Group.

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Locals should be familiar with Naumann's work. He's behind five residential developments on Thomasville Road, including Windsor Trace across the street from Braemore.

体育在线365Naumann purchased 5 acres from the Fite family, who owned the land since 1940. In 2012, he bought 3.5 acres from the Tallahassee Nursery. Househunters can choose from several models with two to four bedrooms. Prices range from $350,000 to $459,000.

The Naumann Group is the selected Southern Living Custom builder in Tallahassee, in partnership with Pittman Custom Homes. The two model homes viewed by buyers Saturday were decorated with furnishings from the Magnolia Homes Line, created by HGTV's "Fixer Upper" hosts Chip and Joanna Gaines.

The model homes are designed with warmth and high-end finishes. Interior designer Elizabeth Fearington used materials provided by Miss Mandy's Cottage in Tallahassee.

“To have Southern Living tied to it, people love their design ideas," Naumann said. "You have input from a nationally renowned group that has worldwide exposure.”

体育在线365Contact TaMaryn Waters at or follow @TaMarynWaters on Twitter.

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